jbrackin

Psychographic Research - How It Could Increase Retention Levels

Psychographic research and marketing is based on the mind of the consumer and how they think. Psychographic research attempts to identify characteristics of consumers that could affect their reaction to various products, services, advertising, marketing ... Read >

Research For Marketing - How to Skyrocket Profitability

Market research, described as the scientific, objective collection and analysis of intelligence about your prospects, customers, competitors, and or marketplace is crucial to ensure business success. From large scale omnibus research to casually asking a... Read >

Advertising - How To Write A Creative Brief

If you deliver advertising or brief it, you'll know that every advertising and marketing professional requires a simple, quick approach to pick out the relevant content for a creative brief. Yet because of time pressures it's hard to find the time to do t... Read >

Get More Response With Research for Marketing

Figure out your customer All marketing professional know that 'if you don't learn your audience, you don't appreciate your business' in today's competitive marketplace this is not enough. You may need to know their motivations, values and beliefs other... Read >

Market Research v Marketing Research

Increased sales for less cost is fast becoming a business mantra. For any enterprise there is nothing more important than knowing precisely why people buy into what you have to offer. In this competitive marketplace research budgets are often first to go ... Read >

Elevate your advertising return on investment with research

Imagine it were possible to exactly judge the effectiveness of a marketing campaign, would that give you an edge? When I was a director of advertising, seeing an agency's creative ideas for the first time was one of the best bits of the marketing process... Read >

Workplace tension: Help or hinderance?

Doctors in the UK are reporting a dramatic rise in stress and dejection, resulting in a record number of people being signed off sick, some for up to weeks on end. And England is just an instance of a trend that is repeated across the developed world. Vic... Read >

How Not-for-Profit increase profitability by keeping supporters longer

The 2008 PFRA Attrition Survey was the first survey of not-for-profit organisations engaged in recruiting supporters and members via street, venue, door-to-door or face-to-face fundraising. The analysis was based on the giving patterns of over 377,000 reg... Read >

What you can discover from Marketing research

Be conscious of your customer Whilst it is true that 'if you don't appreciate your customer, you don't know your business' in today's competitive marketplace this is not enough. To be successful we may need to appreciate their desires, attitudes and be... Read >

The use of Subliminals in Marketing

The first recorded subliminal trial was conducted by James Vicary in 1957. He suggested that an experiment in which moviegoers watching a film called Picnic were repeatedly shown 0.03-second advertisements for Coca-Cola and Popcorn, expanded onsite sales ... Read >

How Incentives Can Increase Advertising Effectiveness

Want to boost your sales and increase return on advertising investment why not use an incentive?. They might add to your costs but they almost always pay for themselves many times over. Why do incentives work? Because on average you appeal to the s... Read >

What's Not working with Focus Group Research?

Since they were first used over 65 years ago by US government sociologists investigating the effectiveness of military propaganda movies the focus group has been the mainstay of the market research industry. By the middle of the twentieth century, adve... Read >

Subliminal tricks in Advertising

The first recorded subliminal investigation was conducted by James Vicary in 1957. He suggested that an experiment in which moviegoers watching a film called Picnic were repeatedly exposed to 0.03-second advertisements for Coca-Cola and Popcorn, enlarged ... Read >